Campaign
A campaign created on behalf of Mind charity to raise awareness about the impact of overcrowding, as a result of gentrification on mental health in local communities.
Taking on an art directed approach, the visual language constitutes raw images of squished faces from a range of demographics that you may find within an urban community. The intention was to embody the emotions potentially felt by these individuals, which may otherwise be suppressed.
Taking on an art directed approach, the visual language constitutes raw images of squished faces from a range of demographics that you may find within an urban community. The intention was to embody the emotions potentially felt by these individuals, which may otherwise be suppressed.
Photoshop, Figma, InDesign
